We provide a full range of services for customers who need assistance, working in both upstream and downstream points of marketing, online and off, within the three key realms: Strategic, Tactical, Operational.
Our Services
What we do
We embrace the full extent of the classic four Ps of marketing: Product, Pricing, Position (and/or Placement), and Promotion. Depending on the needs of our clients, our services could include anything from ad placements to video production.
- Gathering, compiling, and assimilating market intelligence
- Competitive analysis and benchmarking
- Campaign development and management
- Lead generation (See about our online efforts with Transforming Websites for Lead Generation Success)
- Project management
- Change management
- Strategic Product Planning
- Innovation
- Product roadmaps
- Life-cycle management
- Product portfolio evaluation
- New products – proposal, development, launch
- Anticipating where the market is heading
- Identifying market gaps
- Defining and validating the need and opportunity
- Voice-of-customer – determining what the customers expect.
- Concepting
- Target audience definition
- Determining key feature set, forced rank and priority
- Product design
- Line extensions
- Product elimination (sunsetting)
- Product Information Management (PIM)
- Estimating price sensitivity of the target markets
- Competitive research
- List price – determining the maximum the market can bear – understanding the price sensitivity of target audience
- Competitive prices that hit margin goals
- Anticipating competitive actions and reactions
- Price tiers
- MAP enforcement
- Understanding your products or services value discipline to the customer – intentional and reasoned alignment within its marketplace.
- Developing a clear and coherent placement of your products within the context of your product portfolio, and also within the competitive landscape
- Leveraging selling channels, such as distributors, direct, or via marketplaces such as Amazon.
- Point of purchase (POP)
- Executing marketing plans
- Merchandising
- Product training
- Motivating sales force and distributors
- Branding
- Messaging – hitting the right tones that will resonate with your target customers – Copywriting
- Multimedia – video, audio, social
- Imagery
- Photography
- Videography
- 2D Motion graphics
- XR
- Value proposition – clear and crisp messaging on the products’ or solutions’ value to the target audience
- Customer journey – understanding all the touch points
- PR
- Marketing automation
- Online
- Inbound/Outbound
- Website(s)
- UX/UI
- A/B testing
- Customer journey
- SEO/SEM
- Social
- Videos (YouTube, etc.)
- Marketplaces, e.g., Amazon
- Distributors’ sites
- Offline
- Trade shows
- Brochures
- Sell sheets
- Catalogs
- Point-of-purchase displays
How we do it
First and foremost, we listen to our clients.
No two circumstances are the same. We spend whatever time it takes to ensure we fully identify and understand their challenges. It seems all too often solution providers are ready with a quick-fix course of action, a one-size-fits-all recommendation that they merely repurpose from client to client. As a comprehensive provider, Bluejacket understands that every business has some “pain.” Oftentimes, the initial complaints of pain are surface problems, or pain indicators, and not the real problems. We help drive to uncover the root causes, the reasons for the problems, and the impact they are having, both on the individuals, and the company overall.
“A problem well stated is half solved,” Charles Kettering, head of research at General Motors from 1920 to 1947
Only when we get a thorough understanding, and validation from our clients about their problems, do we move towards proposed solutions. At Bluejacket, this careful and meticulous stage is a fundamental practice.
Small- to Medium-Sized Businesses (SMBs)
We usually see leaders of SMBs doing a great job in keep their business running, however, they are often juggling many balls and don’t allocate enough mindshare when it comes to marketing. With so many options, platforms, and tools today the choices are overwhelming. Leaders are unsure of what they should be doing.
These businesses are often short staffed, or understaffed in terms of technical expertise, and bandwidth. Projects take longer than expected, and the results underwhelming. Stretching employees too thin can lead to burnout, and maybe turnover. It’s difficult and expensive to replace people. Overall, the business is missing out on high-quality leads, and customers, which means missing out on revenue, the lifeblood of all businesses.
Bluejacket provides a full-scope of services, but more importantly, we work with SMB leaders to ensure they can make the right decisions for their businesses that fits their budget in terms of money, time, and resources.
Large Businesses
Though larger organizations may not have the same exact challenges as SMBs, we’ve found that the context isn’t all that different. Larger organizations—often working with independent brands and respective teams—can be just as constrained by too many choices, not enough resources, and a gap in technical expertise. Left unchecked, these constraints can lead to missed opportunities in terms of new products, new markets, and new customers. These of course affect revenue with lost potential. Bluejacket works with large businesses to help augment their existing marketing teams to help complete projects, take on lesser core-value work from the in-house team, or simply provide more horsepower with the right technical skills.
As they say with home improvement projects, there are tools you buy, and tools you rent. Whether you’re an SMB or a large corporation, it doesn’t make sense to hire people as full-time employees when the tasks or projects are short in duration.
Government
We work with local, state, or federal entities, including primary contractors or businesses that cater to them.
Bluejacket is a 100% veteran-owned (and operated) small business.
NAISC codes:
541613 – Marketing Consulting Services
541430 – Graphic Design Services
541910 – Marketing Research and Public Opinion Polling
512110 – Motion Picture and Video Production.
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